Virtual Internship
week 1

Understanding business problems

This week introduces you to the fundamentals of consulting and problem-solving. You’ll learn how to identify, analyse, and address real-world business challenges using proven frameworks and AI tools to support your thinking.

time required
10-12hrs
modules
9
duration
1 week
format
online
Start week 1
▶︎
Onboarding
01
Week 1 · Understand problems
02
Week 2 · Develop solutions
03
Week 3 · Brief selection
04
Week 4 · Submission review
Submission deadline
Week overview

In Week 1, you’ll build a strong foundation in understanding real-world business challenges and begin applying core consulting techniques. Through a series of modules, you will explore how organisations define problems, drill into root causes, and frame strategic insights using tried-and-tested frameworks.

You’ll also begin experimenting with AI tools responsibly - completing guided exercises, watching expert videos, and reflecting on how to integrate prompt engineering into your consulting process.

Learning objectives

By the end of this week, you should be able to:

  • Explain what constitutes a “business problem” and how it manifests in organisational contexts
  • Apply the “5 Whys” method to dissect issues and uncover underlying causes
  • Conduct Root Cause Analysis (RCA) to move beyond surface symptoms
  • Use SWOT analysis to map strengths, weaknesses, opportunities, and threats
  • Integrate multiple frameworks to approach a complex scenario and propose structured insights
  • Reflect critically on how AI and prompt engineering can support (but not replace) your analytical thinking
Week deliverables

This week, you will submit or complete:

  • A short case scenario exercise applying 5 Whys, RCA, and SWOT to a business challenge
  • Your individual reflection on how frameworks and AI tools influenced your thinking
  • A knowledge-check quiz to test your understanding of key concepts
  • (Optional) An AI-literacy quiz module to validate your confidence in prompt engineering

This week's modules

Working with AI, and not from AI
Understanding the problems organisations face
"5 Whys" framework
Root cause analysis
SWOT analysis
Applying frameworks
Starting to use your skills
Reflection activity
Knowledge check
Start week 2

Frequently asked questions

Here, we can answer any questions you may have about the experiences. If your question isn't on the list, please contact our support team by clicking the chat icon in the bottom-right corner of your screen. If chat support isn't available, you can also reach us by email at hello@springpod.com.

What is this Virtual Internship all about?
Who is this Virtual Internship for?
What will I actually do during the Virtual Internship?
What’s the main outcome of completing this Virtual Internship
Will I be paid for completing the Virtual Internship?
Can I complete more than one business brief?
How do I access the Virtual Internship?
I have trouble logging in / can’t access certain pages. What should I do?
How do I create an account and activate my Virtual Internship licence code?
My licence code doesn’t work when trying to access. What should I do?
Do I need to download anything?
How long does it take to complete?
Can I take breaks and come back later?
When should I expect feedback on my written report and creative brief?
How will I receive feedback on my written report and creative brief?
What skills will I gain from this Virtual Internship?
How can I use this experience in future job applications?
Will I get a certificate?
Do I need to work in a team?
What do I need to submit at the end?
What if I’m unsure about my proposal or presentation?
Can I still complete the course if I’m short on time?
Is there a contact for the company whose brief I have chosen so I can discuss my ideas in more detail before submitting?
Can I message or follow the company on social media for research purposes?
Can I submit beyond the submission deadline?
What happens after I complete the Virtual Internship?
Will this help me get a job or internship?
By participating, does this fast-track me in any future applications with the client companies involved?
Can I share my work publicly?
What’s the biggest tip for success?