Client brief selection and initial proposal
This week brings together everything you’ve explored – from research and frameworks to AI integration – into one final project. You’ll choose a real-world business challenge, shape a practical and innovative solution, and present your ideas in both written and visual formats to demonstrate your consulting potential.
This week, you’ll take everything you’ve learned so far and apply it to a real client brief. It’s your chance to show your creativity, problem-solving skills, and professionalism by producing a structured consulting proposal.
You’ll define the problem, develop an innovative, AI-informed solution, and present your recommendations with clarity and confidence. By the end of the week, you’ll have a draft report and a presentation that demonstrate how you can think – and communicate – like a consultant.
By the end of this week, you’ll be able to structure a consulting proposal that clearly defines a client’s problem, presents evidence-based recommendations, and integrates AI tools effectively.
You’ll also learn how to create a professional report and a persuasive presentation that communicates your solution with clarity and impact.
Your deliverables this week include a completed Business Challenge Poster, a 1,000-word written report outlining your consulting proposal, and a creative presentation that showcases your ideas clearly.
Both pieces should highlight your understanding of the client’s challenge, your recommended solution, and how AI adds value to your approach.
Explore client briefs

Rolls-Royce is exploring hydrogen and electric technologies to make aviation cleaner and quieter. How could a new propulsion system balance efficiency, sustainability, and real-world feasibility?

Airlines are pushing Rolls-Royce to go beyond efficient engines toward sustainable fuel and electric propulsion. Explore where the company should place its first bets, and who it should partner with to get there.

Rolls-Royce's compact nuclear reactors promise low-carbon energy at scale, but public trust and regulation stand in the way. Explore how SMRs could overcome these barriers and win wider acceptance.

Rising titanium and rare earth prices are colliding with Rolls-Royce's push for a greener supply chain. Explore how procurement could choose suppliers that deliver on both cost and sustainability.

Sustainable aviation fuel and hybrid-electric propulsion could cut emissions, but cost and infrastructure are holding them back. Explore how Rolls-Royce could accelerate adoption across the industry.

Oil price swings and new green energy rules could reshape Rolls-Royce's costs and revenues over the next five years. Explore how scenario planning could turn world events into practical financial decisions.

Making turbine blades to aerospace precision still generates costly material waste. Explore how modern machining and lean production could make Rolls-Royce's manufacturing more efficient and sustainable.

Composite materials are harder to inspect for hidden flaws using traditional methods. Explore how machine learning and robotics could make non-destructive testing faster and more precise.

Rolls-Royce needs its suppliers to cut emissions and adopt greener practices across the aerospace supply chain. Explore how a practical project plan could drive that change without losing sight of cost.

FutureFinance relies on one in-house lawyer to manage legal requests and external firms, creating delays and complexity. Explore how AI could streamline this process while ensuring accuracy, security, and compliance.

Price Bailey wants to help clients navigate growing ESG reporting demands. Explore how the firm could build a sustainability advisory offering that stands out in a competitive market.

Everyday tasks like typing or switching apps can be a real barrier for people with accessibility needs. Explore how an AI-powered tool could make desk-based work simpler and more seamless for everyone.

Logitech's customisation apps can unlock great accessibility features, but the setup journey still trips people up. Explore how an AI-guided redesign could make onboarding work for every user.

Lenovo wants AI to make hybrid work, learning, and creativity smoother and smarter. Explore what AI-powered features could genuinely help people stay productive, creative, and connected.

Lenovo wants to sell more than laptops, bundling devices with cloud, security, and services. Explore what a compelling PC+ strategy could look like for UK businesses and public sector buyers.

NHS England is short on healthcare scientists in areas like audiology, medical physics, and pathology. How can a practical outreach strategy get more 16-24 year olds considering these careers?

Kyndryl helps banks modernise the systems customers rely on to open new accounts. Explore how AI could speed up onboarding for a mid-sized UK bank while keeping checks safe and compliant.

Aldi wants to stay affordable and efficient while connecting with a generation that shops differently. Explore how Aldi could appeal to Gen Z shoppers without losing what makes it Aldi.

Asda wants low-cost, practical ideas to make shopping in its stores more enjoyable as habits change and competition grows. Explore what small changes could have the biggest impact for customers.

Harrods' 50-person team spans generations with very different expectations of work. Explore how leadership could keep everyone engaged, blending traditional approaches with modern digital and AI tools.

Harrods has plenty of messages about careers, but they don't yet add up to one clear story. Explore how a single, elegant employer brand campaign could bring that story to life.

JLR is moving toward an electric, net-zero future, redefining luxury vehicles and experiences. Explore how sustainable innovation can shape modern luxury mobility.
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